Why You’re Not Earning More – and What to Do About It
Fact: The cost of living is rising faster than the average corporate paycheck.
If you’re feeling the pinch, this is why.
Your daily expenses are climbing, but if you’re like most professional women I work with, your paycheck hasn’t kept up. Many women are telling me they’ve been stuck in the same role, at the same pay, for far too long.
So, the question as we dive into a new year is clear:
How do you earn more?
This very question came up in a coaching call with one of my clients, Sally (not her real name). Sally loves her role. Her values align perfectly with her organisation’s mission, and she genuinely enjoys the work she does. But here’s the problem: she’s been in the same position with the same pay for years. And to make it worse, she was recently passed over for a promotion.
Sally was frustrated and I don’t blame her.
Here’s the advice I gave her. If you’re in a similar situation, it might be just what you need to hear, too.
1. Make Earning More a Goal
Securing a raise or promotion doesn’t just happen by chance. It requires focus, intention, and yes, a plan. Sally decided to set a six-month goal – either she’ll secure a raise or promotion within her current organisation, or she’ll begin looking elsewhere.
This clarity shifted her energy immediately. Instead of just hoping for something to change, Sally now has a clear, actionable target to work toward.
If you’re serious about earning more, the first step is to define your goal. How much more do you want to earn? What role do you want to step into? Be specific – and then commit to making it happen.
2. Know What It Takes
Here’s what I asked Sally, “What would your CEO need to see in you to consider you ready for a senior role?”
She didn’t have an answer. And that’s a problem.
If you don’t know what’s required to get to the next level, how can you position yourself as the obvious choice?
Find out what success looks like in the role you’re eyeing. What skills, achievements, and contributions do you need to demonstrate? Then, start aligning your work with those expectations.
3. Focus on What Matters Most
Most organisations are operating with tight budgets and big goals. That means efficiency and results are what matter most.
This is not the time to dive into your personal passion projects that aren’t aligned with your company’s priorities. Instead, identify the areas where you can make the biggest impact on the organisation’s goals.
Ask yourself: What does my senior leadership value most? How can I deliver measurable results in those areas?
For Sally, this meant stepping back from some of her day-to-day busywork and dedicating her time to a high-impact project that directly aligned with her department’s objectives.
4. Be Seen as Valuable
When budgets are tight, leaders are very intentional about where they allocate resources. You want to position yourself as someone the organisation can’t afford to lose.
This doesn’t mean working harder or longer. It means working smarter. Focus on outcomes, not just effort. Look for ways to solve problems, improve processes, and create value for your team and company.
And don’t assume people will notice your contributions on their own. Speak up about the work you’re doing and the results you’re achieving.
5. Reposition Your Reputation
Let’s get real: if you’ve been overlooked before, it’s likely you’ll be overlooked again – unless you intentionally shift how others perceive you.
This doesn’t happen overnight. You’ll need to consistently show up, deliver on high-impact priorities, and showcase your value in a way that reframes your reputation.
One way to do this? Think about your “personal brand” within the organisation. If you’re known as the reliable team player who always pitches in but never gets the credit, it’s time to rewrite that narrative. Start showcasing your leadership, innovation, and strategic thinking.
The Bottom Line
Sally left our call with a new sense of purpose and a clear plan of action.
She set a timeline for her goal, identified the steps she needs to take to position herself for success, and committed to shifting her focus to align with what matters most to her organisation.
If you’re feeling stuck, overlooked, or underpaid, it’s time to stop waiting for things to change and start creating the opportunities you deserve.
Define your goal. Learn what it takes to achieve it. Focus on delivering value where it matters most. And make sure your contributions are visible.
When you do, you’ll go from feeling undervalued to being seen as indispensable – and that’s when the raises, promotions, and opportunities will follow.
Are you ready to make the shift? Let’s get to work.
Click below to…
Similar Blog Posts
Six Months of Hard Work —…
Six Months of Hard Work — But What Did You Actually Achieve? Recently, I asked a group of mid-life professional women to describe the first six months of the year in just a few words. The responses came quickly. Chaotic.Hectic.Messy.Turbulent.A roller coaster. And then one woman simply wrote: “Whoosh.” I suspect many leaders would recognise that feeling. …
Continue reading “Six Months of Hard Work — But What Did You Actually Achieve?”
Jane Benston

How to prepare for redundancy before…
How to prepare for redundancy before it happens A woman I spoke with recently is six weeks into her job search after being made redundant. She’s almost 60, and for the first few weeks, she stayed positive, took it one step at a time, and trusted that things would work out. Then the reality landed. …
Continue reading “How to prepare for redundancy before it happens”
Jane Benston

When the next step looks good…
When the next step looks good on paper — but feels wrong in your gut At some point, many mid-life women find themselves asking: Is this enough? Or do I want more? We are often sold the idea that success should always mean climbing higher – a more senior title, a bigger role, more responsibility. …
Continue reading “When the next step looks good on paper — but feels wrong in your gut”
Jane Benston

