When your time isn’t your own anymore (and your career feels stuck)

When your time isn’t your own anymore (and your career feels stuck)

There’s a point in your career where time starts to feel very different.

Your schedule isn’t just full or busy – somehow, it’s already spoken for before the day has even properly begun. You move from one meeting to the next, decisions need to be made, people are relying on you, and there’s always something that needs your attention.

This is what happens when you’ve built a reputation for being capable, reliable, and someone who can be trusted to get things done well. In other words, the exact behaviour that helped most women in their 40s and 50s build a successful career.

And for a long time, that works in your favour. It’s often what creates the opportunities and got your name known as the ‘go-to’, people could call on.

But at a certain point, something begins to change.

The way you’ve been working continues to keep everything moving … but it leaves very little room for anything else.

There’s no real space to step back and think about your work at a higher level. No time to reflect on whether what you’re doing still aligns with what you want. No opportunity to properly consider what might need to change.

So, you just keep going.

You continue to churn through the list, to support your team (and anyone else who asks), and to put out fires as they come up, because that’s what you’ve always done. And because you’re good at it, things keep working – at least on the surface.

But underneath that, there’s often a growing discomfort … that sense that something isn’t quite right anymore.

It doesn’t usually show up as a dramatic moment (not at first, anyway). It’s more like a quiet grumble.

You start to realise you’re putting in a lot, but not necessarily moving in a direction that feels meaningful. You’re stretched across too many things, without the chance to focus on what really matters. And there’s a persistent frustration that you haven’t had the time or headspace to properly think about what comes next.

At this stage of your career, the challenge isn’t usually a lack of ambition or capability.

More often, it’s a lack of space.

Because the kind of leadership you’re stepping into now – or would be, if you could just get out of the weeds – requires something different than the strategy that got you this far. It relies less on how much you can get done, and more on how you think, where you focus your attention, and the decisions you make.

And those things can’t happen well when every part of your day is already allocated.

What I see happen time and time again is that women wait for the space to appear.

They tell themselves that once things settle down, or once a particular project is finished, they’ll take the time to think about what they want and what needs to change.

But in reality, that space rarely arrives on its own. In fact, the way you’re currently working is probably the very thing preventing it.

That’s why the shift doesn’t come from finding more time. It comes from intentionally changing how you use the time you already have.

Not by overhauling everything, or adding something else to an already full schedule – I know that feels totally impossible when you’re already beyond capacity. Perhaps, getting started looks like allowing even a small amount of space where your own development isn’t the last thing on the list.

One of the women I work with shared recently that having just one hour each month set aside for her own growth has made more difference than she expected.

Not because it solved everything overnight, but because it gave her a consistent place to step out of the day-to-day and reconnect with how she was thinking about her work and her future.

And importantly, it felt manageable. Something she could actually sustain, even during the busy periods.

That’s often where it begins.

Not with a big decision or a detailed plan but with a small, deliberate shift that creates enough space to think more clearly. Because when your time is entirely taken up by what’s in front of you, it becomes very difficult to choose what comes next.

And without that, it’s easy to keep moving, without ever feeling like you’re moving in the right direction.

LET'S CONNECT

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Lets connect on LinkedIn – If you’re ready to take your career and leadership to the next level, let’s connect. Join me on LinkedIn to access insightful tips, exclusive content, and conversations that will help you lead with confidence and influence.
Join the newsletter list for weekly tips and strategies showing you how to ignite your career, lead your way and accelerate your success. 
Watch The Next Level Training to breakthrough to the next level of leadership, impact and recognition.  
Get my best tips on working smarter not harder 
Read my latest blog post.
Can’t find what you’re looking for? Contact my team.

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The changing definition of success for mid-life women

The changing definition of success for mid-life women

By the time a woman reaches her 40s or 50s, she is rarely confused about what career success looks like on paper. She understands titles, remuneration bands, organisational politics and the mechanics of progression. She has likely achieved a great deal already. 

And yet, many women at this stage find themselves reassessing what ‘success’ actually means to who they are now – not the ambitious (but naïve) woman they were in their 20s. Not the vision that fueled the first half of their career, but the one that fits the person they have become.

When I listen carefully to mid-life professional women, I hear a pattern emerging. The language varies, but the themes are remarkably consistent.

Success = Recognition without burnout

Early in your career, working hard and being seen as dependable is often enough to build momentum. Over time, however, effort alone stops being the differentiator. And it’s not the work itself that begins to grate but the imbalance between contribution and recognition. 

Mid-life women aren’t looking to work less because they lack ambition. Far from it. They want to do less of the work that drains them and do more of the work that matters.  

They want their strategic thinking and their impact to be acknowledged, not just their capacity to carry a heavy load.  

And importantly, they do not want that recognition to come at the expense of their health or their life outside of work. Burnout is not a badge of honour at this stage. It is a signal that something is misaligned.

Success = A seat at the table – and a voice at it 

There is a significant difference between being included and being influential. Many capable women find themselves invited into meetings … but not truly shaping outcomes.  

This might look like being consulted after decisions have largely been formed (so there’s no real opportunity to provide input) or being relied upon to execute rather than drive the strategic plan. 

The success mid-life women increasingly seek is not simply proximity to strategic decision-making but active participation in shaping it. They want their voice to carry weight in rooms where direction is set. They want to feel that their decades of experience inform decisions at the highest level. 

This desire is not about ego. It is about using hard-won insight where it has the greatest leverage. 

Success = The right role, not just the next role 

In earlier stages of a career, progression can feel linear and somewhat automatic. You perform well, you take on more responsibility, you move up.  

By the time you reach your 40s and 50s, the cost of misalignment becomes much more obvious. Taking “the next step” without considering fit can result in more pressure and friction, not a stronger sense of fulfilment. 

Women here can find themselves lost, and so they begin to ask more deliberate questions. Does this role align with my strengths? Does it allow me to lead in a way that feels authentic? Does it make use of the judgement and perspective I’ve developed – or does it simply expand my workload? 

Success becomes less about momentum and more about intentional design. It is no longer enough to advance; the advancement has to make sense. 

Success = Strategic impact over operational grind 

There is often a quiet frustration that surfaces at this stage of your career. Highly experienced women find themselves still immersed in day-to-day detail, and firefighting issues that feel beneath their capability because they have built reputations as reliable problem-solvers. 

While there is nothing inherently wrong with operational competence, remaining there indefinitely can limit influence. I call this getting stuck in Doer, which prevents you shifting up to become a Leader and Change Maker.  

The women I speak with are not trying to escape responsibility. But with it, they want the space to think, to innovate, and to address long-standing systemic challenges rather than repeatedly patching symptoms. 

Strategic impact requires time and clarity, both of which are difficult to access when you’re stuck in doing and reacting. Redefining success includes protecting space for the work that truly moves the needle. 

Success = A rich life alongside a strong career 

By mid-life, career is only one dimension of a complex life. Health, relationships, ageing parents, children transitioning into adulthood, personal interests and long-term financial security all compete for attention. The simplistic narrative of “career at any cost” loses its appeal. 

The success many women want incorporates leading well and living well. They want energy left at the end of the day to enjoy the life their career has helped create. 

This does not mean lowering standards. It means redefining what a high standard looks like. 

Success = Financial reward that reflects value 

Money is rarely the sole motivator, especially for women, but it absolutely matters. At this stage, your salary represents acknowledgement, security and choice. Women who have spent years contributing at a high level want to see that reflected in their remuneration. And it should be! 

Being paid well is not about vanity or greed; it is about alignment. It signals that the organisation recognises the strategic value you deliver. It supports long-term planning and provides security and options for the future. 

When financial reward lags behind contribution, it becomes difficult not to question whether staying the course makes sense. 

***** 

Taken together, these definitions reveal something important. The success mid-life professional women really want is more nuanced than the version they were first taught to pursue. It is less about proving yourself and more about positioning your contribution and value.  

This stage of life (and career) is the time to leverage the work you’ve done and the experience you’ve gained up until now. It’s when ambition matures into something grounded in contribution and alignment – not just how much you can get done.  

And when women give themselves permission to redefine success on their own terms, the conversation shifts. It becomes less about chasing what looks impressive from the outside and more about building something that feels sustainable, influential and deeply satisfying from within. 

LET'S CONNECT

Click below to…

Lets connect on LinkedIn – If you’re ready to take your career and leadership to the next level, let’s connect. Join me on LinkedIn to access insightful tips, exclusive content, and conversations that will help you lead with confidence and influence.
Join the newsletter list for weekly tips and strategies showing you how to ignite your career, lead your way and accelerate your success. 
Watch The Next Level Training to breakthrough to the next level of leadership, impact and recognition.  
Get my best tips on working smarter not harder 
Read my latest blog post.
Can’t find what you’re looking for? Contact my team.

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Why your leadership strategies aren’t getting results

Why your leadership strategies aren’t getting results

Recently, I was speaking with a senior leader who was exhausted by how … effortful everything felt. 

She wasn’t underperforming. In fact, by every measurable standard, she was doing well. Her team delivered. Her stakeholders were satisfied. On paper, things looked fine. 

But she described her days as “heavy”. Conversations felt tense. Decisions felt harder than they should. She was pushing, persuading, explaining – constantly. 

As we unpacked it, it became clear she didn’t need a new strategy. It wasn’t her doing that was holding her back. It was how she was being at work. 

Because leadership doesn’t begin with action. It begins with the energy you bring into the action. 

And that energy shapes far more than most leaders realise. 

The invisible layer shaping your leadership

You can think of it as your presence, or your internal frequency if you tend towards the woo (like me). I often call it your energy bubble – the invisible field around you that others feel long before they consciously register it. 

I’m sure you’ve experienced it, too. When you’ve walked into a room and instantly sensed tension, even though no one had said a word. Or that first impression you get when you welcome a candidate in for an interview. Or best of all, when you’ve sat opposite a leader who felt grounded and steady – and your nervous system settled as a result. 

That’s not strategy. That’s state. 

Your internal energy influences how you interpret events, how you respond under pressure, how open you are to ideas, and how others experience you. It determines whether you show up contracted and guarded, or calm and clear. Whether you see obstacles everywhere, or possibilities that can be worked through. 

And importantly, it determines which opportunities you even notice. 

When you are overwhelmed, defensive, or operating from scarcity, your world narrows. Your brain goes into protection mode. You react rather than respond. You become more focused on managing risk than creating possibility. 

On the other hand, when you are grounded, intentional, and open, your field of vision expands. You see connections. You notice openings. You trust your judgement. You invite collaboration rather than brace for conflict.  

To be clear, I’m not talking about pretending everything is positive. It’s about consciously choosing to bring the energy and frame of mind that allows you to lead well. 

When hard work becomes the wrong solution

I see this pattern often with high-achieving women. When something feels off, the instinct is to increase effort. Put in more hours. Prepare more thoroughly. Be more available. Control more variables. 

It’s an understandable reflex. You’ve been rewarded for effort your entire career. 

But if underneath all of that you’re operating from fear, defensiveness or frustration, that extra effort can tip you into burnout rather than breakthrough. 

You can’t grind your way into alignment. 

Sometimes the shift that’s required isn’t in your actions at all. It’s internal.

Becoming conscious of what you’re carrying

So how do we bring this from an abstract concept into the practical? 

It begins with noticing. 

How do you show up when you’re at your best?  

When I posed this question in a recent session with our The Leadership Connection members, women told me they were calm. Decisive. Open. Considered in their speech. Clear in their thinking. 

And how do you show up when you’re not?  

You might be rushed. Reactive. Slightly sharp. Over-explaining. Retreating. 

There’s no judgement in that awareness. You’re simply collecting information. 

From there, the next question becomes: what is currently filling your bubble? 

Is it comparison? Pressure? A difficult conversation you’re replaying in your head? A sense of being overlooked? 

Or is it trust? Curiosity? A belief that even if something is challenging, it’s workable? 

 The more conscious you become of what you’re carrying, the more choice you have about what stays and where there might be work to do.

Alignment creates reliability 

When your internal energy aligns with what you’re trying to create – when the way you feel matches the way you’re leading – your results become more reliable, and it creates a steadiness that other’s respond to. You no longer need to over-perform to compensate. You don’t need to force authority. You don’t need to micromanage every outcome. 

Opportunities become easier to spot, because you’re grounded, your mind is quieter, and you can feel what’s in alignment. Conversations flow differently. Your influence deepens. 

It doesn’t mean everything is effortless. But it means you’re no longer fighting yourself while also trying to lead others. 

And for many mid-life women, that shift – from constant pushing to grounded alignment – is what moves them from survival mode into genuine impact. 

If you’ve been feeling like you’re doing all the right things but still not quite getting the traction you want, it may not be your strategy that needs attention. 

It might simply be time to look at what’s in your bubble. 

LET'S CONNECT

Click below to…

Lets connect on LinkedIn – If you’re ready to take your career and leadership to the next level, let’s connect. Join me on LinkedIn to access insightful tips, exclusive content, and conversations that will help you lead with confidence and influence.
Join the newsletter list for weekly tips and strategies showing you how to ignite your career, lead your way and accelerate your success. 
Watch The Next Level Training to breakthrough to the next level of leadership, impact and recognition.  
Get my best tips on working smarter not harder 
Read my latest blog post.
Can’t find what you’re looking for? Contact my team.

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Why Delegation is a Leadership Superpower

Why Delegation is a Leadership Superpower

One of the trickiest lessons mid-career women have to learn is this: doing more isn’t what gets you promoted. In fact, it’s often the very thing that keeps you stuck.

For years, you’ve been rewarded for being the reliable one – the woman who can handle anything that’s thrown her way. You’ve built a reputation for being the person who fixes the problems, who jumps in when deadlines are looming, and who always has the answers. That approach served you well for a long time, and it’s likely the reason you’ve achieved so much already.

But what once worked as a strategy for success… eventually becomes the thing that holds you back.

It’s no wonder, then, that letting go feels so uncomfortable. Delegation stirs up all sorts of fears and resistance. You might worry that handing over tasks will make you look like you can’t cope, or that it will be quicker and easier to just do it yourself. You might even fear that someone else won’t do it as well as you would, and so you hold on tightly – not realising that in the process, you’re limiting not just your own growth, but also the growth of those around you.

At this stage of your career, your value is no longer defined by how much you can do. Your value lies in how effectively you can lead. And that means stepping away from the busywork and creating more space for the meaningful work that only you can deliver. So let’s talk about how you actually do that.

Busywork vs meaningful leadership

Busywork looks like:

  • Stepping in to fix problems your team could handle.
  • Saying “yes” to every request because you don’t want to let anyone down.
  • Carrying tasks that aren’t really yours to carry.
  • Building a reputation as the dependable doer – not the strategic leader.

Meaningful leadership looks like:

  • Delegating tasks that allow your team to grow their skills and confidence.
  • Spending your energy on high-value, strategic work that only you can do.
  • Modelling healthy boundaries so others feel permission to do the same.
  • Being recognised not for how much you can juggle, but for how you drive outcomes and how effectively you lead.

Delegation isn’t about losing control, and it’s certainly not about stepping back or doing less just for the sake of it. It’s about building the capacity within your team and within yourself to focus on what really matters.

When you keep everything on your plate, you not only exhaust yourself… you also create a bottleneck that slows progress and limits the impact you could be making. But when you start to let go with intention – handing over tasks that will stretch your team, trusting them to rise to the challenge, and allowing yourself to step out of the weeds – you open up space for your own leadership to grow and, at the same time, create opportunities for others to step up and thrive.

A practical reframe

The next time you feel that familiar urge to jump in and take over, pause for a moment and ask yourself:

  • Is this really mine to do?
  • Will doing this help me grow as a leader, or just keep me busy?
  • Who could I guide through this so they build capability – and confidence – in the process?

Even small acts of delegation can create powerful ripple effects. You’ll begin to notice more breathing room in your week, and with that space, you’ll bring a clearer, calmer presence to your work. Your team will feel more trusted and empowered, and over time, your reputation will shift. You’ll no longer be seen simply as the person who can do it all, but as the leader who develops others, drives outcomes, and operates at the level your organisation needs you to.

Doing less, leading more

The power of doing less isn’t about stepping away or shirking responsibility. It’s about leading with intention. It’s about recognising that your time is best spent on the strategic, high-value work that moves the dial – and trusting that your team, with your guidance, can take ownership of the rest.

Because the leaders who rise aren’t the ones who are flat out busy, chasing every task and firefight. They’re the ones who have the discipline to do less, the clarity to focus on what matters most, and the confidence to create space – for themselves, for their team, and for the impact they are here to make.

 

LET'S CONNECT

Click below to…

Lets connect on LinkedIn – If you’re ready to take your career and leadership to the next level, let’s connect. Join me on LinkedIn to access insightful tips, exclusive content, and conversations that will help you lead with confidence and influence.
Join the newsletter list for weekly tips and strategies showing you how to ignite your career, lead your way and accelerate your success. 
Watch The Next Level Training to breakthrough to the next level of leadership, impact and recognition.  
Get my best tips on working smarter not harder 
Read my latest blog post.
Can’t find what you’re looking for? Contact my team.

Similar Blog Posts

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Jane Benston

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Jane Benston

Redefining leadership: how midlife women can lead with authenticity and clarity

Redefining leadership: how midlife women can lead with authenticity and clarity

We’ve all heard the advice: “Just be yourself.” It sounds simple (and maybe even a bit obvious). 

 But if you’re a woman in midlife leadership – you know it’s not always that easy. 

Because when you’ve spent years navigating expectations, building a reputation, and holding it all together – stepping back into your own way of leading takes more than just a mindset shift. It takes courage and bravery. 

 The courage to unlearn the habits that got you here but are now holding you back. Bravery to show up differently, even when the old way feels safer. 

And courage to lead from alignment – not obligation or sticking to some outdating model of leadership. 

Because here’s the truth: you don’t have to keep leading someone else’s way. You’ve already proven yourself – and now it’s time to trust yourself. 

Here are 5 ways you can start leading your way – now. 

  1. Stop trying to lead like someone else

You’ve likely had role models, mentors, or managers who shaped your early ideas of leadership. Maybe they were bold, assertive, quick to speak up. Or maybe they led with logic and distance. 

 That’s fine – but their style doesn’t have to be yours. 

 Leadership isn’t one-size-fits-all. And the sooner you stop performing someone else’s version of it, the more powerful, connected, and confident you’ll feel. 

 Your real leadership presence comes from self-awareness – not self-editing.  

  1. Make peace with what you’re not

You don’t have to be extroverted, highly structured, perfectly polished, or endlessly available to be a great leader. 

You don’t have to have all the answers, or prove your value by doing everything for everyone and always offering to pick up the slack. 

 Owning your leadership means letting go of who you think you’re supposed to be – and choosing to back who you actually are. That’s where your influence starts to grow. 

  1. Take responsibility for your career

You can be great at what you do and still feel stuck. You can have people who rely on you and still feel invisible. Plenty of women come to me because they’re feeling exactly this way. 

At this stage in your career, waiting to be noticed is a risky strategy. 

If you want something to change – whether it’s your role, your impact, your energy, or your career progression – you need to initiate that shift. 

Not from fear of being left behind, or by hustling a bit harder. But from a place of grounded confidence, clarity and choice. 

This is your career. Lead it like you mean it. 

  1. Prioritise the work that actually matters

It’s easy to fall into the trap of over-functioning (being the person who carries the team, fills the gaps, and picks up the slack). 

But strategic leadership requires space. 

And you can’t think strategically when you’re constantly firefighting or drowning in tasks that don’t move the needle. Not to mention – you’re failing your team and blocking their development when you over-function instead of trusting them, and giving them space to grow too. 

Your time is valuable so start treating it that way! Carve out time each week to focus on the work that drives outcomes, not just output, and protect it fiercely.  

  1. Find support that gets it

You don’t have to figure this out alone. I know as a fiercely independent woman myself, this can often be our default mode. But I now know… trying to do it alone is often what’s keeping you stuck. 

The challenges of mid-career, midlife leadership are complex. Especially for women. And you need space to talk them through, tools to reframe your thinking and a community that reflects your ambition – and your reality. 

That’s exactly why I created IGNITE, my 8-week group coaching program. 

It’s not just about leadership skills – it’s about helping you find your own path forward, in a way that works for who you are now. 

If you’re ready to stop leading on autopilot and start leading with intention – this is your moment. 

LET'S CONNECT

Click below to…

Lets connect on LinkedIn – If you’re ready to take your career and leadership to the next level, let’s connect. Join me on LinkedIn to access insightful tips, exclusive content, and conversations that will help you lead with confidence and influence.
Join the newsletter list for weekly tips and strategies showing you how to ignite your career, lead your way and accelerate your success. 
Watch The Next Level Training to breakthrough to the next level of leadership, impact and recognition.  
Get my best tips on working smarter not harder 
Read my latest blog post.
Can’t find what you’re looking for? Contact my team.

Similar Blog Posts

Six Months of Hard Work —…

Six Months of Hard Work — But What Did You Actually Achieve? Recently, I asked a group of mid-life professional women to describe the first six months of the year in just a few words.  The responses came quickly.  Chaotic.Hectic.Messy.Turbulent.A roller coaster.  And then one woman simply wrote: “Whoosh.”  I suspect many leaders would recognise that feeling.  …

Jane Benston

How to prepare for redundancy before…

How to prepare for redundancy before it happens​ A woman I spoke with recently is six weeks into her job search after being made redundant. She’s almost 60, and for the first few weeks, she stayed positive, took it one step at a time, and trusted that things would work out. Then the reality landed. …

Jane Benston

When the next step looks good…

When the next step looks good on paper — but feels wrong in your gut At some point, many mid-life women find themselves asking:  Is this enough? Or do I want more?  We are often sold the idea that success should always mean climbing higher – a more senior title, a bigger role, more responsibility. …

Jane Benston

5 Signs You’re Doing More Than Leading

5 Signs You’re Doing More Than Leading

Over the years, I’ve had countless conversations with smart, capable women who carry the title of Leader – but feel more like they’re just trying to keep their head above water. 

They’re not short on responsibility. Or commitment. Or even ideas. But they are short on time, energy, and space to think strategically. Instead of leading, they’re stuck in the Doing. 

You know the feeling: 

There’s a restructure to lead, a high-impact project waiting for your attention, and decisions only you can make – but your calendar is full, and by the time you get to them, you’re running on empty. 

These are the things that build your leadership reputation – the work that gets you noticed, trusted, and promoted. But they keep getting buried and pushed aside while you plough through the Doing. 

So how do you know when you’re DOING too much and LEADING too little? 

Here are five signs you might be caught in the trap: 

  1. You’re Reactive More Than Proactive

Your day is driven by emails, meeting requests, and other people’s urgencies – not your own priorities. You feel like you’re constantly responding, not leading with intention. 

  1. You’re Busy But Not Moving Forward

You’re working hard – no question. But it’s starting to feel like Groundhog Day. You’re not making meaningful progress, and you’re not seeing the impact you know you’re capable of. 

  1. You’re Seen as Reliable – But Not Strategic

People trust you. They know you’ll get things done. But you’re not the first person invited into the big-picture conversations. You’re the safe pair of hands, not the strategic voice in the room. 

  1. You’re Always On

Evenings and weekends have become your catch-up zone – because your workday is spent putting out fires and responding to everyone else’s needs. Your own priorities barely get a look-in. 

  1. You’ve Been Passed Over for Promotions

You’ve been told you need to be “more strategic.” And maybe that stung – because deep down, you are strategic. But the busyness has kept you from showing up that way. 

If any of this hits close to home, you’re not alone.  

Here’s the good news: you don’t need to overhaul everything to make a shift. Even small, intentional changes can start to free you up to lead at the level you’re capable of.  

Belinda, an operational leader managing a large team, recently introduced a simple but powerful boundary: she no longer accepts ad hoc requests for “just 15 minutes” of her time without at least 48 hours’ notice. 

With fewer unexpected interruptions, Belinda now feels more in control of her time. She has the space and mental bandwidth to focus on the bigger, more strategic challenges her role demands. Instead of reacting to everyone else’s urgency, she’s leading with greater intention. 

Belinda took the first step to bust through the busyness.  Now it’s your turn. 

Consider for a moment… Which of the five signs rang true for you? 

That’s your starting point. Choose just one. Then ask yourself: What’s one small shift I could make this week to lead a little more – and do a little less? 

Meaningful change doesn’t come from doing more. It comes from doing the right things – with clarity, intention, and space to think like a leader. 

If you’re tired of being busy… I’ve got you.  

Click here for my free guide, The Power of Doing Less, to discover your first step. ## 

LET'S CONNECT

Click below to…

Lets connect on LinkedIn – If you’re ready to take your career and leadership to the next level, let’s connect. Join me on LinkedIn to access insightful tips, exclusive content, and conversations that will help you lead with confidence and influence.
Join the newsletter list for weekly tips and strategies showing you how to ignite your career, lead your way and accelerate your success. 
Watch The Next Level Training to breakthrough to the next level of leadership, impact and recognition.  
Get my best tips on working smarter not harder 
Read my latest blog post.
Can’t find what you’re looking for? Contact my team.

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Why You’re Not Earning More – and What to Do About It

Why You’re Not Earning More – and What to Do About It

Fact: The cost of living is rising faster than the average corporate paycheck.

If you’re feeling the pinch, this is why.

Your daily expenses are climbing, but if you’re like most professional women I work with, your paycheck hasn’t kept up. Many women are telling me they’ve been stuck in the same role, at the same pay, for far too long.

So, the question as we dive into a new year is clear:

How do you earn more?

This very question came up in a coaching call with one of my clients, Sally (not her real name). Sally loves her role. Her values align perfectly with her organisation’s mission, and she genuinely enjoys the work she does. But here’s the problem: she’s been in the same position with the same pay for years. And to make it worse, she was recently passed over for a promotion.

Sally was frustrated and I don’t blame her.

Here’s the advice I gave her. If you’re in a similar situation, it might be just what you need to hear, too.

1. Make Earning More a Goal

Securing a raise or promotion doesn’t just happen by chance. It requires focus, intention, and yes, a plan. Sally decided to set a six-month goal – either she’ll secure a raise or promotion within her current organisation, or she’ll begin looking elsewhere.

This clarity shifted her energy immediately. Instead of just hoping for something to change, Sally now has a clear, actionable target to work toward.

If you’re serious about earning more, the first step is to define your goal. How much more do you want to earn? What role do you want to step into? Be specific – and then commit to making it happen.

2. Know What It Takes

Here’s what I asked Sally, “What would your CEO need to see in you to consider you ready for a senior role?”

She didn’t have an answer. And that’s a problem.

If you don’t know what’s required to get to the next level, how can you position yourself as the obvious choice?

Find out what success looks like in the role you’re eyeing. What skills, achievements, and contributions do you need to demonstrate? Then, start aligning your work with those expectations.

3. Focus on What Matters Most

Most organisations are operating with tight budgets and big goals. That means efficiency and results are what matter most.

This is not the time to dive into your personal passion projects that aren’t aligned with your company’s priorities. Instead, identify the areas where you can make the biggest impact on the organisation’s goals.

Ask yourself: What does my senior leadership value most? How can I deliver measurable results in those areas?

For Sally, this meant stepping back from some of her day-to-day busywork and dedicating her time to a high-impact project that directly aligned with her department’s objectives.

4. Be Seen as Valuable

When budgets are tight, leaders are very intentional about where they allocate resources. You want to position yourself as someone the organisation can’t afford to lose.

This doesn’t mean working harder or longer. It means working smarter. Focus on outcomes, not just effort. Look for ways to solve problems, improve processes, and create value for your team and company.

And don’t assume people will notice your contributions on their own. Speak up about the work you’re doing and the results you’re achieving.

5. Reposition Your Reputation

Let’s get real: if you’ve been overlooked before, it’s likely you’ll be overlooked again – unless you intentionally shift how others perceive you.

This doesn’t happen overnight. You’ll need to consistently show up, deliver on high-impact priorities, and showcase your value in a way that reframes your reputation.

One way to do this? Think about your “personal brand” within the organisation. If you’re known as the reliable team player who always pitches in but never gets the credit, it’s time to rewrite that narrative. Start showcasing your leadership, innovation, and strategic thinking.

The Bottom Line

Sally left our call with a new sense of purpose and a clear plan of action.

She set a timeline for her goal, identified the steps she needs to take to position herself for success, and committed to shifting her focus to align with what matters most to her organisation.

If you’re feeling stuck, overlooked, or underpaid, it’s time to stop waiting for things to change and start creating the opportunities you deserve.

Define your goal. Learn what it takes to achieve it. Focus on delivering value where it matters most. And make sure your contributions are visible.

When you do, you’ll go from feeling undervalued to being seen as indispensable – and that’s when the raises, promotions, and opportunities will follow.

Are you ready to make the shift? Let’s get to work.

LET'S CONNECT

Click below to…

Lets connect on LinkedIn – If you’re ready to take your career and leadership to the next level, let’s connect. Join me on LinkedIn to access insightful tips, exclusive content, and conversations that will help you lead with confidence and influence.
Join the newsletter list for weekly tips and strategies showing you how to ignite your career, lead your way and accelerate your success. 
Watch The Next Level Training to breakthrough to the next level of leadership, impact and recognition.  
Get my best tips on working smarter not harder 
Read my latest blog post.
Can’t find what you’re looking for? Contact my team.

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