Missed out on a promotion?


Have you ever missed out on a promotion or a role that you think is perfect for you? You’ve got the runs on the board.  You do great work.  You’ve got the experience, but for some reason the hiring manager just can’t see why you would be a great addition to the team. 

On top of that, when you ask for feedback about why you didn’t get the role, they are unable to provide you with anything meaningful or useful for you to work on for next time. 

It’s not uncommon for women to reach out to me after this happens.  They are confused, frustrated and self-doubt is creeping in. 

Missing out on a role can feel like rejection. 

And with that, the voice inside our head, or as I like to call it “the shitty committee” can take over. 

“I’m not good enough.”

“Is this all I’m capable of?”

“I’m not cut out to be a senior leader.”

All of which can ultimately then lead to a crisis of confidence.

Can you relate?

So, here’s the thing.  You are good enough and you are absolutely capable of the role you want.  And, you don’t need a PHD or MBA to prove it. 

However, you do need to make a few changes.  We all know – if you keep doing the same things, you’ll keep getting the same results. 

Here’s what I’d suggest you focus on to position for the next level of leadership.

    1. Know your strengths. It all starts with knowing what you are great at and what value you bring to an organisation.  Leadership roles require you to do more than high quality work.  You must bring value to the activities that matter most to the organisation.

      To get access to those higher-level roles you need to be able to articulate who you are and what you can contribute – in your LinkedIn profile, your CV, when building strategic relationships and in a job interview.

      Speaking about what you’ve done is not enough.  It’s your job to make it easy for the hiring manager to understand why they need you in their leadership team.  

    1. Believe in your worth.  Ok, so your confidence has taken a knock.  Let’s fix that… and fast.  If you don’t believe in you, you can’t expect anyone else to see your value.

      There is something magnetic about someone who oozes understated self-confidence.  They have a certain presence that draws us in and compels us to sit up and take notice.  I want you to have that authentic X-factor that believing in your worth brings.

      Begin by shifting your thinking away from the negative self-talk. Notice every big and small win that contributes to the delivery of the organisation’s goals.   Little by little your self-belief and sense of worth will return.

    1. Prioritise promotion. The goal here is to make sure that people know who you are and the great work you do.  You want people to be speaking positively about the value you bring – even when you’re not in the room.  This is about building advocates who will promote you and help you to get access to the very best opportunities.

      As much as I know that self-promotion isn’t your thing… I’m going to suggest it’s time to toot your own horn.

      Trust me.  You can do this while maintaining your integrity.

      It’s as simple as sharing a little each week about the progress you and your team are making on those projects that matter most.

So, if you’ve been overlooked or missed out on a promotion or pay rise – let’s commit to doing a little work now so when the next opportunity pops up, you are ready.  My goal is that by doing the work now, you are the obvious choice for the most exciting opportunities.

If you’d like some support, guidance and accountability to ensure you do the work, I invite you to join us in our next intake of Ignite – our 8 week group coaching program for mid-career women who are ready to step up to the next level of leadership, impact and recognition.



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