Are you making this one critical job search mistake?


If you are in the market for a new role (and let me tell you the job market is HOT right now) then please listen up.

Most women I meet are going about their job search all wrong.  It’s costing them valuable time, emotional energy and access to the best opportunities that are most likely to bring joy and fulfilment.

And – it’s quite possibly costing them getting paid what they’re worth too.  

The NUMBER ONE MISTAKE I see most people make is that they go out to the job market and ask; “I wonder what’s out there that I could do?”

They are relying on others to work out what would be a good fit for them and passively wait for the right thing to turn up.  It’s frustrating, emotionally draining and leaves them at the mercy of others.

If you’ve done this too… don’t beat yourself up. 

It’s the way most people approach the job market.

But it’s a flawed.  It leads you to trying to fit yourself into a role that’s not exactly the right for you. 

So, BEFORE you go and speak to recruiters, reach out to your network or engage a resume writer, do this one thing FIRST. 

Start looking within!

Take the time to truly know yourself!  Who are you?  What do you do better than most?  What value could you bring to an organisation?  What do you really want to being doing and just as importantly – what don’t you want to be doing?

Can you clearly answer these questions? 

If you can’t – you are NOT YET READY to put yourself out there on the job market!

It’s only once you can clearly articulate who you are, what makes you unique and what it is you actually want to be doing – that you can truly take a proactive, empowered approach to you job search. 

The best most aligned roles go to those who can say…

This is who I am.  This is what I can do.  This is the value I can bring to your business… Do you want me? 

This approach puts you on the front foot and has the RIGHT potential employers queuing up to speak with you.  And because they’ll easily recognise you as a valuable asset to their business – you’ll be in a powerful position to ask for the remuneration you know you deserve. 

So, if you haven’t yet done the work to truly know yourself – stop right now. 

Get clarity – then get back out there.

Knowing yourself WILL speed up the job search process, put you in the driving seat and increase the chance of you landing a role that will play to your strengths, stretch and challenge you and bring you joy and fulfilment.



Click below to…

Join “Leading Ladies” – a private FREE Facebook group of over 1600 other mid-career professional women to inspire and support
Join the newsletter list for weekly tips and strategies showing you how to ignite your career, lead your way and accelerate your success. 
Watch The Next Level Training to breakthrough to the next level of leadership, impact and recognition.  
Get my best tips on working smarter not harder 
Read my latest blog post.
Can’t find what you’re looking for? Contact my team.

Similar Blog Posts

Businesswoman working on laptop at office, typing something on computer and holding smartphone while sitting at her working place, copy space

Reignite Your Career Mojo: Overcoming the…

Have you found yourself reassessing your priorities and reflecting on what truly matters to you? You are certainly not alone. And as we ease into a new year, perhaps you’re finding yourself grappling with the back-to-work blues. Before you throw in the towel, here’s what to consider…

Jane Benston

5 Tips for Blending Work and…

The days are getting warmer and the evenings longer which means we are on the downhill stretch to Christmas, the silly season and the end of the year.
And with restrictions finally lifted – it’s time to get out and about and connect… in person.

Jane Benston

Side view.Young businesswoman dressed in light pink shirt sitting at wooden table and using laptop while talking on cellphone.Girl uses digital gadget. On table cup of coffee. Online shopping,working.

A Change of Perception

It’s a truth universally acknowledged that an incredibly accomplished woman may find herself held back… Held back from achieving her aspirations, from stepping into her leadership potential and from becoming even more accomplished.

Jane Benston